Don Fornes

Don started Software Advice in 2005 after a ten-year career in the software industry. Previously he held positions as an ERP analyst at an investment firm and as a corporate development executive at a pioneering CRM software company. He enjoys observing the evolution of software markets, including changing competitive dynamics, the impact of disruptive innovations and the success or failure of marketing strategies. Meanwhile, Don is most passionate about running his own business, Software Advice. Don lives in Austin, Texas with his wife Lauren, daughter Hudson and bernese mountain dog Stinson.