Throughout its existence, SAP has been known as an enterprise-class applications vendor – one that sells only to really big companies. At the same time, SAP has attempted – through marketing, channels and development – to move “down market” into the realm of small and mid-size enterprises (SMEs). Today, that strategy has resulted in a portfolio of software solutions that might need some explaining.
Don started Software Advice in 2005 after a ten-year career in the software industry. Previously he held positions as an ERP analyst at an investment firm and as a corporate development executive at a pioneering CRM software company. He enjoys observing the evolution of software markets, including changing competitive dynamics, the impact of disruptive innovations and the success or failure of marketing strategies. Meanwhile, Don is most passionate about running his own business, Software Advice. Don lives in Austin, Texas with his wife Lauren, daughter Hudson and bernese mountain dog Stinson.
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